The LEGO Firm History

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The history of the LEGO company begins in 1932 when Ole Kirk Christiansen, a Danish carpenter, decided to start a business trading his wooden toys door to door in the town of Billund, Denmark. He referred to as his start up business “Lego” — a combination of two Danish text, “leg godt, ” which intended “play well. ”

In 1958, you’re able to send founder, Godtfred Kristiansen, copyrighted a system for coupling the plastic stones that would later on become often known as SEGLAR “Automatic Products Bricks. ” The invention allowed LEGO to create more diverse and intricate toys.

From there, LEGO extended its offerings and began to serve both girls and boys. It produced a line of “Minifigures” in the mid-1970s that included human amounts with posable arms, and also marketed charms sets intended for young girls.

An alternative expansion more than three decades ago saw the introduction of LEGO Space sets, producing astronaut minifigures, rockets and spaceships, between other well-known themes. In 1999, the LEGO Group entered the Star Wars market, launching establishes featuring the X-wing mma fighter and WRAP Fighter.

Simply because the company grew, it required to increase their ability to release new products quickly and successfully. To this end, it chosen management consultant Jorgen Vig Knudstorp.

He helped the corporation cut down on products on hand and reduce production time. This individual encouraged the corporation to build relationships with important toy firms, including Focus on, Wal-Mart and Toys ‘R’ Us.

This individual also announced LEGO Strategies, an online community where supporters could release plans for new Profano sets they will wanted to look at produced. This kind of allowed PROFANO to test the benefit of new ideas and gain feedback before committing to all of them.

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